Google Ads Management
We plan, build and run your Google Search ads for more leads with higher buying intent. Your first-month management fee is payable only if genuine enquiries arrive.
What are Google Search ads?
Google Ads is Google's pay-per-click platform. Search ads show above and below the normal results when someone searches for what you sell. You pay only when someone clicks.
We work only on Google Search, because people who search are already looking to buy. We do not run Display, Shopping or YouTube ads.
What is included
Keyword research
We use Google's own Keyword Planner data to find the searches with buying intent and real volume in your area. We keep a negative list so you do not pay for searches like "jobs", "DIY" or "free".
Campaign structure
We split your budget between exact-match keywords, which bring the most qualified clicks, and a smaller broad-match campaign that finds new searches.
Ads and landing page match
Each ad matches the search and the page it sends people to. This helps your Quality Score and lowers your cost per click.
Location targeting
Your ads show only in the towns and postcodes you serve.
Conversion tracking
We track calls from your ads and form submissions on your website. A call click or submitted form counts as a lead only when it is a genuine buying-intent enquiry, confirmed from its contents and your feedback. Spam, job seekers, suppliers, wrong numbers and duplicate enquiries do not count.
Weekly optimisation and report
Every week we check search terms, remove waste and move budget to what works. We review enquiry numbers, cost per click (CPC), click-through rate (CTR), and whether revenue from new business exceeds ad spend, using the sales information you provide. You receive a weekly report with spend, genuine enquiries and their cost.
Already running ads?
We can review your current account and show you where the budget goes before you change anything.
Price
| Month | You pay |
|---|---|
| Month 1 upfront | 100% of the agreed ad budget. |
| Month 1 management fee | 20% of the agreed ad budget, payable at month-end if at least one genuine buying-intent enquiry arrives. With zero genuine enquiries, no management fee is payable. |
| Optional extension after zero enquiries | One additional month with the management fee fully waived. You still fund 100% of the ad budget upfront. |
| Later paid months | 120% of the agreed ad budget upfront: ad budget plus the 20% management fee. |
| £1,000 ad budget example | Month 1: £1,000 upfront and £200 at month-end if genuine enquiries arrive. A later paid month: £1,200 upfront. No setup fee. |
We pay Google for you. Later paid months are billed as one invoice for 120% of the agreed ad budget, before the work begins. Campaigns stay paused until payment arrives. We recommend a minimum ad budget of £1,000 a month. Read the full terms.
How it works
Send your details
Tell us about your business, so the call starts with your details ready.
A short call
We learn which jobs make you the most money, what a job is worth and how many you can take. Then we agree a monthly ad budget.
Access and payment
You accept the offer and pay the Month 1 ad spend. You give us access to your Google Ads account, or we make one for you.
Build and launch
We build the campaigns and tracking. Your ads go live and Month 1 starts.
Weekly optimisation
We check and improve the campaigns every week and send you the report.
Review and continuation
We review performance together on day 20 and assess the first-month fee at month-end. One genuine enquiry makes the full 20% fee payable, even if no sale closes. With zero genuine enquiries, we pause and offer one extra month with the management fee fully waived. You fund that month’s ads; later paid months require 120% upfront.
What we promise, and what we do not
We promise more leads with higher buying intent than your current campaigns. We choose searches from people looking to hire or buy and exclude irrelevant searches. If you are new to Google Ads, we focus on generating genuine buying-intent enquiries. Results within 4 weeks of the campaign going live. We can’t promise that your business will close the sale, a revenue figure or a fixed position on Google. Every week you see the numbers.